Insights
Notes, research and practical takes on what people are really saying on Reddit. Pair them with the Reddit Intel hub and our free Reddit reports.
8 Sep 2026
Reddit Consumer Insights: The Difference Between Data and a Real Insight
A mention count is data. A real consumer insight explains why people behave the way they do. Here's how Reddit delivers the second one, not just the first.
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8 Sep 2026
Voice of Customer on Reddit: Real Words, Not Guessed Ones
Voice of customer research works best with real words, not a company's paraphrase of them. Here's why Reddit is one of the richest sources available.
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8 Sep 2026
Spotting Trends on Reddit Before They Go Mainstream
Reddit conversation often runs weeks ahead of a trend becoming obvious anywhere else. Here's how to actually catch it early.
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8 Sep 2026
Finding the Words Your Customers Actually Use
The best keywords aren't the ones a tool suggests, they're the exact phrases real people already use. Here's how to find them on Reddit.
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8 Sep 2026
Using Reddit for Market Research: What It's Actually Good For
Reddit market research is faster and more candid than a survey, but it isn't a like-for-like replacement. Here's what it does well, and where it doesn't.
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8 Sep 2026
Does Reddit Actually Shape What ChatGPT Says About Your Brand?
You've probably seen a stat claiming Reddit drives 40% of ChatGPT's citations. Here's what's actually verifiable.
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7 Sep 2026
Reddit Brand Reputation Monitoring: Catching Risk Before It Becomes a Crisis
Reputation monitoring is different from checking mentions. It's about catching a shift early, before a recurring complaint becomes a full-blown crisis.
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7 Sep 2026
Competitor Analysis Tools: The Angle Most of Them Miss
Most competitor analysis tools compare traffic, keywords, and ad spend. Here's the angle they miss: what real customers say when they compare you.
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7 Sep 2026
Reddit Marketing Tools: The Different Categories, and Which One You Actually Need
"Reddit marketing tool" covers several genuinely different categories: ads, listening, research, and planning. Here's how to tell which one you need.
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7 Sep 2026
Subreddit Research: How to Find the Communities That Actually Matter to Your Brand
Your brand's own subreddit is rarely the only one that matters. A practical method for finding, and evaluating, the subreddits worth your attention.
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7 Sep 2026
Social Listening on Reddit: What It Actually Means, and How to Do It
The difference between monitoring and listening, why Reddit rewards the second one more than any other platform, and how to actually do it well.
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6 Sep 2026
The Best Reddit Brand Monitoring Tools (And When You Need One)
An honest look at Reddit brand monitoring tools: what general social listening platforms cover, where they fall short on Reddit specifically, and how to choose.
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6 Sep 2026
How to monitor brand mentions on Reddit
A step-by-step guide to tracking what people say about your brand on Reddit: manually, for free, and the faster way when it doesn't scale anymore.
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9 Aug 2026
GummySearch is gone. Here's what Reddit researchers are using in 2026.
GummySearch shut down in November 2025. If you used it for Reddit audience research, here's what's now filling the gap.
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9 Aug 2026
What we've been building — and why
A founder note on what Frankly is actually for, who it's built for, and where it's going.
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26 Jul 2026
What Reddit Really Thinks About Gaming Brands in 2026
Frankly analysed thousands of Reddit posts across gaming communities. Here's what gamers think about Bethesda, Pokémon, and Red Bull gaming brands.
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