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    what your focus groups
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    Real quotes, real sentiment, from the communities talking about you when you're not listening, in a report you can use by Monday.

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    Overheard on Reddit

    r/marketing · 847 upvotes

    "Brewdog is the guy who says he's a punk but then becomes HR Manager at a law firm."

    ▲ 847

    r/femalefashionadvice · 2.1k upvotes

    "A Stanley cup is vacuum-sealed tube of steel, not a personality."

    ▲ 2,104

    Why Reddit?

    No algorithms curating what you see. No brand filters softening the edges. No social pressure to be polite. Just real people, anonymously, saying exactly what they think.

    Unguarded. Specific. Occasionally brutal. Always useful.

    Frankly fixes that. We analyse Reddit live so you don't have to.

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    What the industry says

    I think the most important part of AI for communicators is [that] LLM search is driven by earned media. Results that are in high quality publications, also in owned channels from the company and finally in important social networks such as Reddit.

    Richard Edelman
    CEO, Edelman
    Cannes Lions 2026 · exchange4media, 24 June 2026

    Everything you need to understand your audience

    From quick sentiment reads to deep strategic analysis — Frankly turns raw conversations into clear, actionable intelligence.

    Audience Intelligence

    Decode real Reddit conversations into trends, pain points, sentiment, and the exact language your customers use — ready to drop into your next brief.

    Subreddit Check

    Before you spend a penny on Reddit ads or branded content, know whether your brand belongs there. Safe / Caution / Avoid verdicts with evidence, not guesswork.

    Comms Planner

    Build a full Reddit campaign brief in one place — community fit, narrative risks, competitor presence, and what creative language actually lands here.

    Compare Brands

    Put two brands head-to-head. See how audiences really talk about each, where perceptions diverge, and which messaging gaps are yours to take.

    Brand Tracking

    Track brands and topics over time. Get notified when chatter spikes, sentiment shifts, or a new narrative starts to form.

    Daily Briefing

    A fresh AI-curated digest every morning: trending topics, hottest subreddits, and the conversations worth your attention.

    Reddit Intel

    A growing library of Reddit-sourced category intelligence — sentiment scores, themes, and pain points across the topics that matter.

    Public Reports

    Browse and share full Frankly reports on real brands and topics — the same depth your team gets, out in the open.

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    Three steps to audience clarity

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    Enter a topic

    Type any brand, product, or keyword you want to understand.

    2

    We scan Reddit

    Frankly analyses real conversations — trends, pain points, sentiment, language.

    3

    Get insights

    Actionable intelligence with verbatim quotes you can use in your marketing today.

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