Reddit says
what your focus groups
won't
Real quotes, real sentiment, from the communities talking about you when you're not listening, in a report you can use by Monday.
From brand name to strategic report in minutes: trends, tensions and complaints, with the quotes to prove them. For Brand, Comms and PR teams who can't wait for the next survey.
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Overheard on Reddit
r/marketing · 847 upvotes
"Brewdog is the guy who says he's a punk but then becomes HR Manager at a law firm."
▲ 847
r/femalefashionadvice · 2.1k upvotes
"A Stanley cup is vacuum-sealed tube of steel, not a personality."
▲ 2,104
The numbers behind Frankly Report
- 3,109
- Reports to date
- 4,614
- Subreddits profiled
- 15,897
- Tracked mentions
- 1,462
- Co-mention records
Current archive totals. Records and mentions may overlap; not a count of unique people or posts.
Why Reddit?
No algorithms curating what you see. No brand filters softening the edges. No social pressure to be polite. Just real people, anonymously, saying exactly what they think.
Unguarded. Specific. Occasionally brutal. Always useful.
Frankly Report fixes that. We analyse Reddit live so you don't have to.
New to this? Read our guide: How to Use Reddit for Market Research →
What the industry says
I think the most important part of AI for communicators is [that] LLM search is driven by earned media. Results that are in high quality publications, also in owned channels from the company and finally in important social networks such as Reddit.
Everything you need to understand your audience
From quick sentiment reads to deep strategic analysis — Frankly Report turns raw conversations into clear, actionable intelligence.
Audience Intelligence
Decode real Reddit conversations into trends, pain points, sentiment, and the exact language your customers use — ready to drop into your next brief.
Subreddit Check
Before you spend a penny on Reddit ads or branded content, know whether your brand belongs there. Safe / Caution / Avoid verdicts with evidence, not guesswork.
Comms Planner
Build a full Reddit campaign brief in one place — community fit, narrative risks, competitor presence, and what creative language actually lands here.
Compare Brands
Put two brands head-to-head. See how audiences really talk about each, where perceptions diverge, and which messaging gaps are yours to take.
Brand Tracking
Track brands and topics over time. Get notified when chatter spikes, sentiment shifts, or a new narrative starts to form.
Public Reports
Browse and share full Frankly Report reports on real brands and topics — the same depth your team gets, out in the open.
Book a Demo
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