Reddit market research tools for businesses

The best Reddit market research tool for your business depends on the questions you need to answer and the evidence you need in a report. A tool that counts mentions is not necessarily the right tool for understanding why people choose a competitor, what frustrates them about your product or how they describe a problem before your marketing team gives it a name.

Frankly Report is an option for marketing, brand, communications and PR teams that need to analyse Reddit conversations for sentiment, trends, pain points and audience language, with supporting quotes. Here is what it does, where it fits and what to check before choosing a tool.

What is Frankly Report?

Frankly Report is consumer intelligence software and a Reddit social listening tool. Users search by brand, product or keyword to generate reports based on Reddit conversations.

The aim is to move beyond a list of mentions: what are people praising, what are they arguing about, which frustrations keep appearing and what language do they use? Supporting quotes and source links help teams examine the conversations behind the analysis rather than taking a summary on trust.

You can try three searches free. Paid plans use credits, with different tools consuming different amounts. A standard analysis costs two credits; a brand comparison costs six. That means a credit allowance is not the same thing as a fixed number of reports.

What can businesses research with Frankly Report?

Sentiment around a brand or product

Search for a brand or product to explore sentiment in Reddit conversations. Supporting quotes provide examples of the language behind the findings.

For a communications team, the useful question is often not simply whether sentiment is positive or negative. It is what people are reacting to: price, service, product performance, trust or a particular experience. Look for the reasons behind the reaction, and check the source before treating an individual comment as a wider pattern.

Trends and pain points

Use keyword searches to investigate trends and pain points discussed on Reddit. Repeated complaints, workarounds and requests can inform questions for further market research.

These conversations can help a team identify something worth investigating. They do not, on their own, establish how common a problem is across the entire market or prove that a trend is growing outside Reddit.

Audience language

Examine how people describe products, experiences and problems in their own words. Marketing and communications teams can use this language as input when reviewing messaging.

The value is in specificity. A phrase people use to explain a buying hesitation can be more useful than a broad label such as “value-conscious audience”. Use quotes to understand the concern, not as an excuse to lift a stranger's words into an advertisement without considering context and permission.

Competitor conversations

Brand comparisons help teams examine how competing brands are discussed. They can surface differences in perceived value, recurring frustrations and the reasons people give for choosing one option over another.

Treat this as qualitative evidence about the conversations collected, not a market-share estimate or a representative ranking of competitors.

How to choose a Reddit market research tool

Start with the research task rather than a general ranking. When assessing whether Frankly Report fits your work, consider:

Reddit coverage and exclusions

Frankly Report's Reddit reports draw on public Reddit conversations. They are not a complete capture of Reddit, do not provide access to private communities and should not be treated as an all-channel view of customers.

Coverage depends on the topic, the search and the public material available. A niche brand may have very little useful discussion. A common word used as a brand name can produce unrelated results. Check relevance as well as volume; an honest thin sample is more useful than a confident conclusion built on noise.

Date ranges and freshness

Live searches collect Reddit material when a search runs. Stored archive material provides historical context where it is available; it is not a continuously live feed.

Check the timestamps and any archive labels shown with the results before using a report to describe what people think “right now”. Do not assume every search covers the same historical window or that the archive contains every conversation from a given period. If your research requires a precise date range, confirm that the available evidence meets it.

Source links, exports and sharing

Reports include supporting quotes and links to original Reddit conversations so you can inspect the context. A source may subsequently be edited or deleted on Reddit.

Available report export controls include PDF, PowerPoint and Excel. Paid plans also include report sharing. Check the controls on the particular report you need, because not every output or tool necessarily offers the same export options. A publicly shared report link is intended to be viewable by others, so review it before distributing sensitive work.

How much does Frankly Report cost?

The paid plans below are listed as of 8 October 2026. See the current pricing page for the latest prices, feature availability and usage terms.

If used only for standard two-credit analyses, 40 credits would cover 20 analyses, 150 credits would cover 75, and 500 credits would cover 250. Comparisons and other tools consume their own credit amounts and reduce the number of standard analyses remaining. These are credit illustrations, not separate report allowances.

The free trial offers three searches. Paid-plan features and ongoing usage allowances should be checked on the pricing page before purchase.

Who is Frankly Report for?

Frankly Report is designed for marketing, brand, communications and PR teams. It fits research tasks focused on understanding what people discuss on Reddit, how they express sentiment and which pain points appear in those conversations.

For an in-house team, that might mean checking the language around a product launch, investigating a recurring complaint or understanding how people compare your brand with an alternative. For an agency, it might mean gathering evidence for a brief or challenging an assumption before presenting a recommendation.

Reddit findings should be treated as evidence from Reddit conversations, not as a complete view of every customer or market. Reddit users are self-selecting, communities differ, and highly engaged threads can amplify particular viewpoints. Pair qualitative findings with representative research when you need market sizing, demographic estimates or a defensible measure of prevalence.

Try a research question

Start with a brand, product or keyword relevant to your team. Make the question concrete: what do people praise, what puts them off, or what language do they use to explain a problem?

Use the three free searches to assess whether the reports and supporting quotes answer your research questions. Follow the source links, check the dates and relevance, and decide whether the evidence would improve a real decision your team needs to make.

For a step-by-step research method, read How to use Reddit for market research.

Frequently asked questions

Is Frankly Report a Reddit market research tool?

Yes. Frankly Report is consumer intelligence software that analyses Reddit conversations, making it an option for businesses conducting Reddit market research.

What does a Frankly Report analysis include?

Reports cover sentiment, trends, pain points and audience language, with supporting quotes and source links. The available evidence depends on the topic and the conversations collected.

Who is Frankly Report designed for?

Frankly Report is designed for marketing, brand, communications and PR teams, including in-house teams and agencies.

Can I try Frankly Report for free?

Yes. Frankly Report offers three free searches by brand, product or keyword through the free trial.

How much does Frankly Report cost after the free searches?

Starter is listed at £49.99 a month with 40 monthly credits, Pro at £149 a month per seat with 150 credits, and Team at £399 a month with 500 credits. An Enterprise offer is also listed. A standard analysis uses two credits; other tools have different costs. See current plan details before purchasing.

Does Reddit research represent the whole market?

No. It represents the public Reddit conversations collected for the search. Use it to investigate experiences, tensions and language, and combine it with other research when you need representative conclusions.