What we've been building — and why

A few people have asked me recently what Frankly actually is, which is a fair question given how much it's grown in the last few months.

The honest answer: it started as a tool I built because I kept sitting in meetings where the research felt wrong. Surveys that told people what they thought they thought. Focus groups where everyone was polite and on their best behaviour. Strategy built on assumptions dressed up as insight.

Meanwhile, Reddit existed. Millions of people, saying exactly what they thought, with no incentive to perform for anyone.

The problem wasn't that the data existed — it's that making sense of it at scale was a full-time job nobody had time for. You could spend a day trawling r/personalfinance for HSBC sentiment and still miss the thread that actually mattered.

Frankly fixes that. Type in a brand, a topic, a subreddit. Get back what people are actually saying: verbatim, sourced, structured into something you can act on.

What it's for, and what it's not for

Something I've become more deliberate about: Frankly is Reddit audience intelligence. Not Reddit advertising intelligence.

The output: the language patterns, the sentiment, the audience portraits, the trust signals, it applies everywhere. A Creative Brief built from Frankly data informs TV copy, OOH, influencer briefs, and press strategy, not just Reddit posts. An Audience Profile tells you how a community thinks and what they care about, information that's useful in any channel, not just the one it came from.

Reddit is the source. The application is everywhere.

What we've shipped recently

A few things worth knowing about if you haven't spotted them:

Audience Profile Builder — type in a brand or subreddit, get back a psychographic portrait of who's actually in that community. Not demographics. How they think, what else they care about, what earns their trust, what loses it instantly. Built from real Reddit conversations in the knowledge base.

Beyond Reddit — every report now includes a section that explicitly bridges the intelligence to off-platform application: what it means for your creative, your PR, your product, your pitch.

Language Guide — on every Reddit Intel category page, a pooled lexicon of the actual phrases that category uses. 2,111 phrases across 31 categories, updated nightly. The vocabulary your audience actually uses, organised by intent.

Subreddit Check improvements — the "Not sure which subreddit?" helper now suggests communities based on what we already know about a brand, so you don't need to guess.

Work With Us — if you need someone to take the intelligence and do something with it (Reddit creative, media buying, AI search visibility), that's now a thing. franklyreport.com/work-with-us.

Where it's going

September is the push. Billing goes live. Proper outreach to agencies. The Insights blog publishing regularly. The knowledge base continuing to build — 269 brands seeded and growing.

If you're using Frankly and have thoughts on what's working or what's missing, the Feedback link in the nav goes directly to me. I read everything.

— Leroyson, founder

franklyreport.com