Brand monitoring built on what Reddit actually says
Set up a monitor once and Frankly Report keeps watching Reddit for your brand: new brand mentions, reputation and sentiment shifts, competitor comparisons and the complaints that keep coming back — with alerts when something changes.
How Reddit brand monitoring works
Name the brand you want watched
Add your brand, a competitor or a product line. Frankly Report finds the subreddits and threads where it actually comes up, not just the obvious ones.
Frankly Report keeps checking Reddit for you
Each monitor re-runs on a schedule, pulling fresh posts and comments so you see how the conversation changes rather than a single snapshot.
You get alerted when it matters
Sentiment swings, spikes in mentions and new complaint themes surface as alerts in-app and by email, with the source threads attached.
What each monitor tracks
Brand mentions and threads
Every relevant post and comment, grouped by subreddit, with links back to the original discussion.
Reputation and sentiment over time
Whether people are warming up or turning, and which specific topics are driving the shift.
Competitor co-mentions
Where your brand gets compared to rivals, and which one comes out ahead in those threads.
Recurring complaints and praise
The themes that keep resurfacing, in the words your customers actually use.
Who uses it
Brand and comms teams
Spot a brewing complaint before it turns into a screenshot on X.
Insight and strategy teams
Continuous, unprompted consumer feedback between research waves.
Agencies
Monitor several client brands side by side and report on shifts with receipts.
Founders and product teams
Hear exactly which parts of the product frustrate people, unfiltered.
Where monitoring fits with the rest of Frankly Report
Brand monitoring questions
What is brand monitoring?
Brand monitoring is the ongoing practice of tracking where and how your brand is talked about online, then acting on what changes. Frankly Report focuses that on Reddit, where people discuss products candidly in threads rather than in marketing replies, so what you read is closer to unprompted opinion than to public relations.
How is this different from other brand monitoring tools?
Most brand monitoring software counts mentions across many networks and reports volume. Frankly Report reads the actual Reddit posts and comments, groups them into themes, tracks how sentiment moves and links every claim back to the thread it came from, so you can read the source yourself.
How often does a monitor refresh?
You choose the cadence when you create a monitor. Each refresh pulls fresh posts and comments, so trends are measured against previous runs rather than re-stated from a single snapshot.
Can I monitor competitors as well as my own brand?
Yes. Any brand, product line or category term can be monitored, and monitors surface competitor co-mentions — the threads where your brand and a rival are weighed against each other.
Do I get alerts for brand reputation problems?
Yes. Sentiment swings, spikes in mentions and newly emerging complaint themes trigger alerts in-app and by email, each with the source threads attached so you can judge severity before responding.
Is there a free way to try it?
Run a first report free to see what Reddit already says about your brand, then turn that query into an ongoing monitor if the signal is useful.
Put your brand on watch
Run a first report free, then turn it into an ongoing monitor. Explore Reddit intel by category or compare plans and credits.
Create a monitor